Tuesday, August 24, 2004

AOL Instant Message Awards


New survey indicates instant message usage is growing across all demographics.

America Online Inc.'s Second Annual Instant Messaging Trends

This report is interesting. Indicates that Instant Messaging is growing fast across all age boundaries.

The AOL Instant Message Awards include:

The Water Cooler Award: IM users in Philadelphia are most likely to gossip or complain about both their co-workers and their boss via IM (both 27 percent).

The Fastest Fingers Award: In New York and Dallas, IM users send the most instant messages per day (average 17 IMs per person).

The Job Jumper Award: In Tampa, IM users are most likely to send instant messages from work to look for new jobs (24 percent).

The 'An Affair to Forget' Award: IM users in Philadelphia are most likely to maintain multiple screen names to avoid an ex or a bad date (17 percent).

The Clark Kent Award: In Washington, DC and Minneapolis, IM users are most likely to have multiple screen names in order to maintain an alter-ego (20 percent).

The Chatty Charlie Award: IM users are the most "talkative" in Philadelphia and Miami, with an average of two instant messaging conversations going on at once.

The 'Come Here Often?' Award: In Atlanta and Sacramento, IM users are the most likely to use instant messaging to get to know dates or potential dates better (15 percent).

The Schoolhouse Rock Award: IM users in Atlanta are most likely to send mobile instant messages from a classroom or on campus (34 percent).

The Romance@Work Award: In Washington, DC, IM users are most likely to flirt or ask for or accept a date by instant message from the workplace (39 percent).

The Digital Don Juan Award: IM users in Cleveland are most likely to use their mobile phone or PDA for romance (56 percent). In fact, 31 percent have flirted and 38 percent have asked for or accepted a date via a mobile message.


Other tidbits from the survey

IM Screen Name as Calling Card: When meeting someone new, those ages 13-21 are as likely to give out their IM screen names (52 percent) as their e-mail addresses (53 percent).

Over the Cubicle: More than one in ten (11 percent) say they have used IM at work to avoid a potentially difficult in-person conversation.

IM a Flirt: More than one in five (21 percent) say they have flirted via instant message from work.

Pickup Line: Nearly one in three (31 percent) mobile messengers say they have used mobile IM or SMS text messaging for romance, including flirting (25 percent) and asking for or accepting a date (14 percent).

Survey Methodology: Survey results are based on 4,510 respondents, 13 years and older, in the top 20 markets around the country. The survey was conducted June 7-17 and July 26-28, 2004 by Opinion Research Corporation.

Read the entire Survey

Robert T DeMarco
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