Saturday, July 24, 2010

Apple's iPhone 4 Bumper Giveaway May Cost $175 Million


clipped from www.pcworld.com

To allow for giving away iPhone 4 bumpers, Apple will set aside $175 million of iPhone 4 revenue in the September quarter, according to Apple CFO Peter Oppenheimer.

The issue with the antenna in the iPhone 4 has lately been causing Apple a fair few problems, but now the company have announced a temporary way to fix this; by giving away free Bumpers.

Apple's free Bumper deal will only be available until September 30, suggesting Apple may be working on a more permanent solution for phones sold after that date. After the press conference where Apple announced the free Bumper fix, Consumer Reports said: "We look forward to a long term fix from Apple. As things currently stand, the iPhone 4 is still not one of our recommended models."

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