He ranks in the industrial pantheon along with Edison and Ford.
All American Investor
People will be trying to isolate and bottle the "leadership secrets of Steve Jobs" till the end of business time. But of course it's impossible.
His story isn't just the story of a person, but the combination of time, place and person, spawning a career in industrial design of awesome proportions. Mr. Jobs founded two pivotal companies in American history. Both happened to be named Apple. One was the Apple of the Macintosh, the other was the Apple of the iPhone.
From the beginning, he saw the human possibility in the extraordinarily complex hardware and software engineering of digital devices. The Macintosh should work in a way that's intuitive, that doesn't require an owner's manual. And today you only need to survey the blogosphere or friends with toddlers to hear stories of 3-year-olds picking up an iPad and quickly sussing out what it's for.
Read The Amazing Steve Jobs Story
Original content Bob DeMarco, All American Investor
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