Google Is Secretly Spending Hundreds Of Millions Of Dollars Turning YouTube Into A Cable Alternative

Now we know what Google's "big ass ideas" for YouTube, Web TV, and (maybe) Hulu are: build an alternative to cable.

All American Investor

Last spring, Google announced that it would spend $100 million loading YouTube up with original content.

Two industry sources tell us that Google is actually spending much more than that acquiring content for YouTube – perhaps as much as $500 million or more.

Google Is Secretly Spending
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